Lifts are an ideal location to place digital signage within your building. Whether it’s a hotel, shopping mall or office, by being an area where you have a captive audience, lifts can deliver targeted advertising and communications that make real returns. For example, hotels can offer timed ads such as afternoon tea or spa treatments, shopping malls can deliver information about sales promotions and events, and for offices, communications are brought to life with more engaging video imagery.
The use of digital signage screens in lifts, especially high-speed lifts, can be challenging to get right. The long cabling distances required from screen to media player can compromise signal strength and make ongoing management a complex process. Answering this challenge, ILUX has vast experience in digital signage for lifts, including having worked extensively with leading lift manufacturers OTIS and Schindler in many high-specification buildings.